As Audi is bringing its all-electrical e-tron SUV to the US, the German automaker is launching a brand new advert marketing campaign that they declare will “debunk misconceptions” about electrical autos. We reported final week that Audi confirmed the e-tron electric SUV is coming to the US in May after a couple of manufacturing delays. Now that the car can hit the market, Audi of America is launching a brand new advert marketing campaign.
To begin with, kudos to Audi for indeed promoting electrical autos. That’s not one thing many automakers are doing (ahem Chevy), and due to this fact, you guys are already forward of the curves simply by really be prepared to have interaction in it.
Now if we can tackle the standard of the advert… I feel it may very well be higher…however, I do know we’re speaking about automotive adverts right here.
I get you guys to need to “debunk some longstanding myths about EV possession,” however that’s hardly what the advert is doing. It’s merely stating some EV myths and displaying the e-Tron doing issues that vaguely contradict what the narrator is saying.
Possibly they may have added some information about how these are misconceptions, like with the variety of charging stations or among the specs. “Get up each morning with a full tank” appears to be fashionable.
If you happen to shut your eyes and take heed to the advert, it truly feels like an advert marketing campaign towards electrical automobiles. However, I perceive that Audi is working with loads of limitations right here.
Audi cannot outright clarify how electrical automobiles are higher than fuel-powered vehicles since that’s nonetheless an overwhelming majority of their enterprise. If they have been to enter particulars and promote the best benefits of EVs, they must assault what remains to be their core enterprise for the second.
Hopefully, they may quickly understand that if they don’t cannibalize themselves on that entrance, another person will…